Tuesday, 29 November 2011

Powerpoint

I created a PowerPoint explaining my company, business plan, costing and other crucial things. After presenting my PowerPoint to the class I received feedback from a focus group of three people. Overall the feedback was positive and encouraging.

Final logo idea

I chose this logo because I believe that the portcullis represents England as it is on the penny. The portcullis is also a gate which is used in castles to keep people in or out: this represents exclusivity. I also believe my design is simple but effective and easy to print.

Logo idea 1

This was the first idea I had for a logo, developed from my original napkin sketch.

Logo development 1

I began to research into different logos used by successful companies to gain an understanding of the use of logos. I created a mind map displaying some of my favourite and the most powerful logos. After deciding on the name of my company: outskirts, I began to draft my own ideas for a logo for my company. I did this by doing some napkin sketches and doing some rough designs in Photoshop.

Festival mind map

After thinking about the values of each business and how easy they would be to develop and expand I decided to choose the festival idea. I also received positive feedback on my idea from my peers. I then went on to create a mind map on this business idea, taking different things into consideration.

company mind map

To decide on an idea for my new business I created a mind map on ideas for print-based companies.

Thursday, 3 November 2011

Production diary 1 - initial proposal

Unit 4: Creative Media Production Management Project.
This unit is the theoretical side to this assignment. In this unit I will research a media product, taking into account logos and products in order to create a company/ business idea. I will also do research into marketing and advertising techniques used. This unit will develop our management skills and make us able to control our own company and different products. In this unit we will plan the creation of print products which are related to our created business. In the business which I create I will act as the manager and all the work will be dependent on me so this will make me more independent and responsible. At the end of these units I will also present my business to the class.

Unit 18: Producing Print-Based Media.
 In this unit I will research different methods used in the print industry and how the actual printing process is carried out. I will also research concept for logos and advertising used by current companies. Using the company I created in unit 4 I will create ideas for 3 different print products which relate to my business e.g. T-shirts and packaging. In this Unit I will use design programs like Photoshop to create our product designs. In order to develop my skills with this programs I will use tutorials for these programmes.

The deadline for these units is 11/12/13

So far I have created a PowerPoint presentation about my company: explaining things like target audience, products, costing, location and business plans. I then created prompt cards for a more flowing PowerPoint.  After completing the presentation I then showed it to a focus group and gathered feedback using print-out feedback questionnaires.
After creating a name for my company I began to think of a logo. The first drafts of my logo where drawn on napkins, these where called napkin sketches. On completion of my napkin sketch I then created the final product in Photoshop, I am very happy with the outcome.
I then went on to research into the print press and different print products by creating multiple mind-maps. After I felt I had a good knowledge of these subjects I created an info graphic using photoshop.